Gift Certificates can be a great revenue producer during the season, however your purchases will really increase around Birthdays and Holidays especially ahead of Christmas. It is a great idea to feature this gift certificate sale immediately after Thanksgiving.
December could be the busiest month of the year if you effectively handle gift certificates. Let me tell you about a good promotion.
If you purchase the absolute minimum increment of a $100.00 in gift certificates between Thanksgiving and the very first of the year, you will receive a $20.00 “Bonus” Guest Certificate FREE. This twenty dollar bonus is a great way to improve your December sales. Some restrictions affect the Bonus Guest Certificates. The Bonus Guest Certificates are just good from January 1st until March 31st and can’t be redeemed for cash. This is designed to drive your company on the very first 3 months of the year which are traditionally three slow months. This promotion brings business in in this slow time and it encourages and drives the sales of gift certificates during December and at the least $100.00 advances the transaction size. Those Customers who used to pay $50.00 or $75.00 on gift certificates now spend $100.00 and then get $120.00 / $20.00 which must certanly be spent after the very first of the year and before March 31st.
You might think that this is a big discount, giving a $20.00 ADDED Bonus Guest Certificate. But, you will need to understand that ultimately 50% of the Guest Certificates do not get redeemed. The 16.66% discount amounts to just about 8% because not many of these Guest Certificates get used. The sales results will be very impressive.
You are able to promote the sale of gift certificates throughout your newsletter and through posters tastefully done in the Restaurant and in your website 상품권 현금화. When you have 10,000 customers and only 1% participated in the purchase of gift certificates at the minimum purchase of $100.00, this would be $12,000 in purchases. If you may like a 10% return, it could be $120,000.
Putting a dedicated table in the entryway of the Restaurant would make it a good way for the Guests to get the gift certificates and take the job away from a currently busy staff. The sole responsibility of this Employee is always to sell the gift certificates. This will be a great temptation for the Guests to get while they are visiting your Restaurant. You’d put the gift certificates in a nice gift envelope for the Customers, in line with the dominations they want (i.e. $20.00).
The key to increasing and pushing the sales of Gift Certificates is through outstanding dining experiences.
If the Guest “feels good” about their dining experience and they see a desk display sign like the main one below, sales of gift certificates will soar during December.
One Restaurant location, after investing in the dedicated table, increased their Gift Certificate business by 37% for the very first year and then one more 6% ab muscles next year. This is a big boost to gift certificate sales. It has also dramatically increased the sales for the very first quarter of the following year through the Guest Certificate.
The redemption on the “bonus” Guest certificates was just about 50% which puts your discount of 16.66% to 8.33%. If the Gift Certificates got in $20.00 amounts it indicates that you’d generate five parties from the $100.00 sale.
Bonus Discount – The “Bonus” Guest Certificate only features a three month life. This can be a very easy promotion and it works. By and large, the folks who choose the gift certificates are loyal Customers and it gives you the opportunity to “reward” their patronage. The “Bonus” Guest Gift Certificate is a different size and color compared to the regular Gift Certificate. Regular Gift Certificates could be $20/$25/$50/$75 or $100.00 amounts. If the Guest did not have a choice, I would give them 5 – $20.00 Gift Certificates for $100.00 and 1 – $20.00 Guest Certificate.Any denominations could be combined to really make the $100.00 special and then receive $120.00 worth of value. The redemption rate on regular gift certificates are about 80%, therefore 20% aren’t redeemed, while only 50% of the Guest Certificates are redeemed and they have to be redeemed before 31st March the following year.
Gift certificates are the perfect solution for almost any special occasion. From celebrating birthdays, graduations and weddings to inspiring higher business performance, gift certificates are usually a delight to receive. If you are unsure what to have for an individual but do you know what restaurant they like then Gift Certificates is how you can go.