ChatBot Digital Marketing which utilizes Artificial Intelligence technologies may be used a key component in just about any company’s marketing strategy in terms of guiding customers via a marketing sales funnel. The marketing funnel that would be programmed into the AI ChatBot will be defined in terms of these products and services being offered into the market place from the company in question. Implementation of this social media digital marketing strategy may well be devised by way of a full service digital marketing agency.
In regards to effective digital marketing strategy development and subsequent execution that will require marketing research, strategy formulation, content planning, linking strategy and the publication of the information in question. Along with the above mentioned, careful posting on relevant content portals and blogs in necessary in order to expand the digital marketing footprint of the company along with developing the equity of the brand.
The idea being made is that publishing content alone is insufficient; there’s to become a key give attention to that of promoting the company and that of building the business’s brand. If the company chooses to take care of the information marketing in house rather than utilizing a digital marketing agency then all the necessary software and keyword analysis tools will have to be purchased and subscribed to in order to have the ability to determine the proper direction that requires to be used for maximum social media marketing effectiveness.
So bearing in mind that the information itself isn’t the key issue by itself, we can turn our attention to the strategic utilization of how companies are using chatbots for marketing – the information will soon be created and published strategically on portals, blogs, websites and via social media channels then subsequently users make their way to the company website where they interact with the artificial intelligence chatbots in order to implement the company’digital marketing strategies.
From the many social media marketing channels that may be used to publish related company content; combined with [say] the company blog and other authority blogs make a Chatbot. Remembering that you will have associated links within each bit of content – subsequently users are directed to the company website which will cause the strategic AI chatbot with all the associated calls to action coming into play.
The activation of the AI ChatBot and interaction with the consumer and associated data which will be collected will subsequently provide valuable marketing intelligence for the company in question. This may be in the form of questions asked by the ChatBot which carefully guides prospects via a defined marketing or customer care process.